Images are sometimes the only opportunity to hook readers into your article, post, or book. Adding images also helps to break up the content.
So, how do you hook readers with images?
Capturing the visual attention of people requires images with specific characteristics. Not all images are created equal: some are ignored by people, while some other are able to glue people’s attention.
Engaging images must be high contrast and iconic. They must have a simple and clear background, be meaningful, and related to the content they are illustrating. Originality also plays an important role in the picture.
Stock photography is a culture industry producing very ordinary images.
There is an industrial approach to the production of culture. The photographs look all similar, some of the visual clichés include
> The background is nonexistent or unremarkable, it tends to be invisible. The subject of the image is therefore de-contextualized.
> There is a constant reproduction of generic, stereotypical images, such as businessmen shaking hands, girls talking on the phone, smiling beautiful blonde families, cupping hands with soil and sprouting plant, etc.
Forget these clichés with authentic vintage images!
Miss America X is the last model of the Miss America powerboats. It was 11.58 metres (38 feet) long, powered by four supercharged Packard 12V airplane engines of 1,800 Hp each. It was built to be the fastest boat in the world. On 20 September 1932 Gar Wood, American businessman and racer, drove this boat to 200.943 km/h (124.860 mph).
Book Cover Desig
You photo editor don’t need me to tell you that because most readers judge books by their cover, the cover or jacket’s importance to book sales is paramount. Whatever its genre is, the book cover must convey in a few seconds a message about the tone of the book. Transmitting hints about the characters or setting of the story, the book’s cover is a very powerful weapon for publishers to exploit. It must appeal to readers andinvite them to buy the book.
Consequently, the book cover design process is crucial, and it’s all about attraction: the book must capture the readers’ eye. In a world characterized by the omnipresence of visual images, a stunning photo is mandatory for a book to become conspicuous and sell. Presently, the black-and-white or sepia-tinted simplicity of a vintage photograph definitely distinguishes itself among hyper gold lettering and bubble gum.
Colaimages.comis a stock photography library providing vintage images in a few clicks.
Time ago I went to see an interesting flee market at 4 in the morning, and to my surprise I have found some photos by Lotte Meitner-graf.
“Lotte Graf was a well known portrait photographer. Born in 1898 she grew up in Vienna, where she married Walter Meitner (1891-1961). Walter was the youngest brother of Liese Meitner (1878-1968), a fact not without significance, as will be seen. Lotte Meitner-Graf started a photography studio in Vienna around 1920, and worked from that city until 1938. Her clients were artists, musicians and scientists. When the Germans invaded and annexed Austria 1938, she and her family the Meitners, being jews in fact became German nationals, subject to Nazi-racial law and therefore were banned from their jobs. Lise Meitner ended up at the Nobel Institute in Stockholm and later moved to Cambridge, England in 1960. Lotte Meitner-Graf settled as a portrait photographer in England. In the late 1940’s her studio was located at 23 (some sources say 25) Old Bond Street, W1 London.” (from http://www.dse.nl/~jetse/lottemeitner/index.htm).
The photos I have found are gelatin silver prints on baritated paper, signed on front and stamped in the back, without dates, probably from the 1950s. They are in very good conditions.
Here are the 3 of them.